The Global Matcha Market size was valued at USD 3.30 Billion in 2023 and the total Matcha Tea revenue is expected to grow at a CAGR of 11.03% from 2024 to 2030, reaching nearly USD 6.88 Billion by 2030.

Matcha Market Report Overview

The total global market for the “Matcha Market” was valued at USD 3.30 Billion in 2023 and is expected to grow at a CAGR 11.03 percent over the forecast period to reach USD 6.88 Billion by 2030. The report analyzed by Maximize Market Research on the Matcha market covers extensive regional analysis and competitive landscape. Key market trends include increasing demand driven by technological advancements, evolving consumer preferences, and rising investments from major players. The industry is expected to experience robust growth as businesses adopt strategic initiatives to improve efficiency and meet the growing demand from various sectors.

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Matcha Market Report Scope and Research Methodology

The report on the Matcha market provides a comprehensive analysis of the competitive landscape, including aspects such as portfolio diversity, technology adoption, financial status, mergers and acquisitions, joint ventures, and strategic partnerships. A detailed examination of key findings such as pricing strategies, investment trends, growth strategies, and market presence is also covered.

A bottom-up approach was employed to estimate the market size and growth rate of the Matcha market. The research methodology is based on both primary and secondary data collection. Extensive primary interviews with industry experts and stakeholders were conducted to validate data, and secondary research involved utilizing reliable databases, company reports, and market studies. Additionally, data from prior market research studies was gathered, and our internal data warehouse containing historical reports was leveraged. Each piece of data was thoroughly verified and validated to ensure accuracy.

Matcha Market Regional Insights

The report provides detailed insights into the regional distribution of the Matcha market, covering key regions such as North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. Each region is evaluated based on factors such as market size, growth rate, regulatory environment, and import-export activities.

• North America: This region is anticipated to lead the market due to the presence of leading companies, technological advancements, and high consumer demand.
• Europe: With strong government support and regulatory frameworks, Europe is expected to see steady growth in the Matcha market.
• Asia Pacific: The region is projected to experience rapid growth, driven by increasing industrialization and rising consumer demand for innovative products.
• Latin America and Middle East & Africa: These regions are expected to offer emerging opportunities, particularly in sectors such as construction, healthcare, and energy.

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Matcha Market Segmentation

by Product

Regular
Flavored

by Form

Powder
Liquid

by Distribution Channel

Offline
Hypermarket/Supermarket
Grocery Stores
Others
Online store
E-commerce Platforms
Company Owned Websites

Matcha Market Key Players

1. The AOI Tea Company (U.S.),
2. benzoate.co (U.S.),
3. Green Foods Corporation (U.S.),
4. Nature's Way (U.S.),
5. Aiya America Inc. (U.S.),
6. DōMatcha (Canada),
7. Vivid Vitality Ltd. (U.K.),
8. Starbucks Coffee Company. (U.S.),
9. Tata Consumer Products Limited (India),
10. Aiya Europe GmbH (Austria),
11. Unilever (U.K.),
12. Marukyu Koyamaen (Japan),
13. Midori Spring Ltd. (Japan),
14. Sasaki Green Tea Company (Japan),
15. IPPODO TEA (Japan),
16. Mizuba Tea Co. (Japan),
17. Sun Time Tea Company (China),
18. Matcha Maiden (Australia)
19. Thaitee Tea Merchant Sdn Bhd
20. Legend Of Tea
21. John Tea Merchant Trading Company Sdn Bhd
22. TWG
23. Matcha Hero
24. Fulleaf Tea Store
25. Gryphon Tea Company
26. The Tea Republic
27. Roleaf Sdn Bhd
28. ETTE TEA COMPANY

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Key Questions answered in the Matcha Market Report are:

• What was the Matcha Market size in 2024?
• What is the expected Matcha Market size by 2030?
• What are the Matcha Market segments?
• Which Matcha Market segment is expected to grow rapidly during the forecast period?
• Which are the prominent players in the Matcha  Industry?
• What key trends are expected to emerge in the Matcha Market during the forecast period?
• Which region dominated the global Matcha Market?

Key Offerings:

• Past Market Size and Competitive Landscape (2018 to 2023)
• Past Pricing and price curve by region (2018 to 2023)
• Market Size, Share, Size & Forecast by different segment | 2024−2030
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
• Market Segmentation – A detailed analysis by segments with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis
• Legal Aspects of business by region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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